MASONPRINCE Retailer / TOMO DESIGN
Textual content description supplied by the architects. On the Dongshankou space in Guangzhou, a rendezvous for trendy younger individuals, an previous Western-style home marked with the 12 months “1931” magically resonated with the classic DNA of MASONPRINCE as if beneath the affect of an irreversible common energy, and thus grew to become the situation of the model’s first brick-and-mortar retailer. The classic sports activities type of MASONPRINCE starkly contrasts with the futuristic type of THE GOD PRACTICE, which in the meantime creates a particular visible sense. The way to current such a trend philosophy within the retailer area was a key consideration of the mission. TOMO Design labored with MASONPRINCE to deliver new experiences by making a narrative with an interrupted timeline, incorporating a design language that “transcends the current”, and constructing a piece state of affairs of “MP Studio” within the area. With an avant-garde perspective and by way of a singular medium, the design creates a dialogue between the previous and the longer term. It connects the model’s classless idea with area, brings out unbounded dynamics, and showcases a multi-dimensional time-space realm of the MASONPRINCE universe. Blurring the boundaries of time, it’s associated to the previous, the believable realm of the longer term. 1931 on the reversed timeline represents the city location the place the MP retailer sits, whereas 2023 on the ahead timeline signifies a distinction of the identical city location at a special time level. The design presents the city interface of the identical place at each time factors.
Spatial scenes: time-space boundary (facade and storefront), blurred time dimension (entrance backyard), departure level (bus station). A inexperienced gradient clear glass acts as a boundary that appears to separate the shop from “the current”, but in addition builds up a connection between them. The blurred boundary creates a center subject between actuality and the fictional world. It may be a bodily area that we already know or a digital area in our creativeness. Within the subject, the current and the previous intertwine with one another. It may be a mysterious labyrinth or a boundless universe that invitations the wildest creativeness. As guests enterprise to discover the MASONPRINCE universe, they could additionally turn out to be conscious of the uncertainty and impression behind the boundary.
The story begins at a bus station the place the order of time is misplaced. A collection of MASONPRINCE posters, introduced within the type of a bus station commercial, unveils the core narrative of time journey and marks the start of a journey that “transcends the current”. In a subject with an interrupted timeline, guests will discover “WORK IN-25:00MP”, the twenty fifth hour in a day that belongs solely to MASONPRINCE. The overlapping time dimension is the longer term and a mirrored image of the current cosmic areas. 2023 of the ahead timeline represents a grid picture of the world the place the MP retailer locates, whereas the 12 months 2231 on the hyper-directional timeline overlaps and mirrors the picture of the galaxy array. The identical spatial scene at completely different time factors is introduced in the identical picture.
Spatial scenes: superhuman lobby, time mailbox station (cashier’s and reception space), time-space elevator corridor (accent space), a time-space elevator (becoming room). The 1 hour past 24 hours unfolds slowly behind the door. Because the guests enter the shop, the timeline reverses from the current to the way forward for 2231. Right here the guests can be greeted by a superhuman generally known as “MP.01”. As the current and the longer term overlap, the area is infused with a way of conflicts between completely different substances.
Inscribed with the brand of MASONPRINCE, the metallic glitters with a futuristic sense present in science fiction, overlaying the previous partitions that belong to the current. A bizarre humanoid determine from the longer term sits behind a contemporary workplace desk. The well-selected gadgets of MASONPRINCE are displayed right here, organized in rows stretching deep into the area beneath the dim, yellow mild. Movies about MASONPRINCE are performed on a display screen, which is sort of a time mailbox that delivers trend packages to time vacationers who go to the shop. The interaction between the longer term and the current throughout the area and the contrasts it creates deliver a singular expertise to the guests. Because the interrupted timeline extends deeper into the area, vagueness and distinction develop within the spatial capabilities and the expression of drugs.
The becoming room and the accent room are subtly envisioned as an “elevator” and “elevator corridor”. The toilet is designed as “submitting cupboards” within the time archive room. The “classic workplace” turns right into a particular existence within the cremation floor of MASONPRINCE. The interrupted timeline and blurred boundaries between the current and the longer term provide an anchor that extends past the dimension of time, offering the final word method to interpret the capabilities of various areas throughout the area. The textural comparability between “current” and “future”, the collision between capabilities and eventualities, and the connection of areas, produce distinctive aesthetics unique to MP, which stimulates guests’ curiosity and need for exploration. By decomposing time consciousness, it is in regards to the previous and the time-sequential imagery subject of the current. The order of time is reversed. The 12 months 1931 within the reversed timeline represents the inside mapping idea of MP, and it seems within the spatial overlap of the 12 months 2023 within the ahead timeline, embodying the decomposed overlap and stream of consciousness of the unique reminiscence fragments within the area.
Spatial scenes: leaping stairs, retro workplace, workshop present stand, reception room. The staircase, marking a leap in time and area, is in between one rustic wall and one shiny wall, implying the dialogue between the previous and current within the subsequent journey. The distressed tabletop is finely polished, while telling the story of time. The retro wood wardrobe shows equipment. A proper workplace accommodates a tub. With no limitations, the area is filled with creativeness, the place absurdity and surprises are so pure right here.
Classic gadgets, corresponding to a printer, a pc, and a first-generation cell phone on a retro desk, are introduced into the area. These parts deliver individuals again to the previous and make time appear to decelerate right here. “MP Studio” turns right into a clothes workshop within the Nineteen Thirties right here. The linear present stands resemble old style meeting traces, whereas their clean fashionable surfaces are a relentless reminder of the current. Subsequent to the workshop, the reception room is illuminated by the flickering “firelight”, which brings a contact of vitality right into a classic ambiance. Ubiquitous contrasts and shocks create an expertise past actuality and convey the storyline to its climax.
Ubiquitous contrasts and shocks create an expertise past actuality and convey the storyline to its climax. The three-time factors, “1931-2023-2231”, introduced in a disordered timeline, deliver out an intertwined area and strange experiences. The mix of plots and eventualities creates a spatial narrative with an irregular timeline, offering a brand new expertise to guests. The area conveys the values of MASONPRINCE – adhering to the unique intention, breaking boundaries, and by no means setting limitations, and leads guests to understand the ability of “transcending the current” and the model’s classless spirits.
TOMO Design created a number of integrations by way of super-dimensional creativeness, the spatial narrative, and the consideration of the positioning’s context, explored the steadiness between model and other people, individuals and area, area, and model, and produced a brilliant offline expertise subject unique to MASONPRINCE.